Personal Presentation

This week a sales professional asked me whether it was worthwhile to compile a personal evidence manual, i.e., an evidence manual that shows the specific benefits for clients to deal with him instead of a salesperson at a 'competitor' dealership. I had seen a few examples of this before and I think it is a great idea. I've begun to help him by designing some templates. He also expressed concern regarding how he could present this personal evidence manual without it appearing to be too self-congratulatory. I provided him with some ideas on how to present it to overcome this.

Auto clients who would like to know more about ideas on compiling personal evidence manuals are welcome to contact me for more information. General ideas for evidence manuals are available from our Sales Evidence Manuals page and our Sales Resources page.