Made to Order

In Sales Training discussions today, I was asked about the merits of ordering a tailor-made car for a client. The specific situation discussed related to the client wanting a colour and options that were immediately available from another brand, but required a factory order for the salesperson asking the question.

Provided that the client was non-negotiable on colours ( which we have addressed in other training and resources for Auto clients ), we recommended focusing on the benefits of a factory order for the client.

These benefits included:

1. A personalised car, built to the client's personal specification

2. A unique, exclusive and individual car

3. The opportunity to consider other options in the lead-up to the build date

4. Getting the latest possible specification of that model

5. No compromise to take any options or colours that the client doesn't want

6. The 'freshest' possible build and compliance plates

7. The latest technology and updates

and a few more....

For more information on this, feel free to contact us via our Contact Page.
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