Stock in Trade

In a dealership recently, I observed a salesperson keeping a client waiting for a test drive for more than half-an-hour because the salesperson didn't know thedealership's stock. In a recent training session, we recommended a check list of tasks for new salespeople for the beginning of each work day and that check list included walking your yard / showroom eac morning and observing your stock, and reading your stock list .

Benefits of knowing your stock well include:

1. saving time for you and your clients

2. smoothing your 'Road to a Sale'

3. increasing your sales opportunities and results, especially sales from stock.

For more ideas, visit our Sales Resources page.