Neat Trick

I was exploring some of the features of my web hosting control panel, I discovered another feature. To see an example of what it does, go to:

http://www.autoconsultants.com.au/home.shtml

Read the first paragraph on the page, then refresh the page by clicking the 'refresh' button on your browser and read the paragraph again. Notice any difference? Refresh six or seven times and see what happens! Can you think what some of the benefits of this feature could be? Feel free to leave a comment here with your thoughts / observations.