Sunday, June 18, 2006

More Washing Machine Experiences

After my less-than-successful telephone call, I decided to visit a few electrical goods retailers to check out my washing machine choices.

In the second store I visited, a sales person offered help. As soon as I said that I was here to check out a few washing machines, she immediately directed me to their cheapest model, saying 'This is one of the better machines here."

I asked her "What makes it better?" and she replied "Because it's our most popular model."

I didn't care if it was popular ( or cheap ). Again, my greatest motivator for buying ( my needs ) were completely ignored and I had the preferred choice of a lazy salesperson choice pushed at me. Of course, I didn't buy, but I stayed and made my own observations about the washing machines on display that I was interested in, and got some more information to narrow down my choice. Because I had to do the work myself, I realised that I was becoming more determined to get a good discount as compensation for the poor service I was getting.

What could have been done better by this salesperson? Again, the salesperson missed the opportunity to ask some basic questions: How much do I use my washing machine ( to determine required capacity )? Would I prefer a top loader or front loader? Do I have a preference for brand? What machine have I used previously? What did I like about it? What do I want to change / improve? When do I need my new machine?

There are lots more possible questions, but I would have happily answered any of these questions and helped the salesperson move closer to a sale.