Pizza

I had pizza for dinner tonight. I know Mick, the pizza shop owner and often when I'm in ordering my pizza, we discuss different business ideas.

Mick is currently running a trial of a sales tracking computer programme for his pizza sales. The programme logs counter staff activity, driver activity, till activity, order types, order sizes by content and items, regular customers, suburb responses to marketing campaigns and lots more….

Mick and his family recently won ‘Best Restaurant’ in the local business awards for the second year in a row ( and they have only been there for two years ). Their shop's always busy when I visit, yet Mick still believes in counting the business' opportunities and maximising them to improve the business.

By extraordinary contrast, there are many large dealerships that still don’t track their sales activities. They don't record how many customers they spoke with for the week, where those customers came from nor what service was provided to those customers. It costs an average of over $ 800 in advertising to generate a new car enquiry and some dealerships don't even count how many opportunities ( at a cost of more than $800 ) they are getting.

By the way, the pizza was excellent!